Pontiac Club de Mer

Pontiac Club de Mer 1950s American classic concept car

The Pontiac Club de Mer prototype was inspired by land speed record cars. Head of design Harley Earl – and studio leader Paul Gillian – were given the styling brief. It went without saying that ‘space-age’ imagery – pretty much ubiquitous in the ’50s – would get its foot in the design door, too!

The most obvious lift from LSR cars was the shark-like stabilising fin at the rear. The front-end featured retractable headlights. The low nose tapered into a blunt arrowhead. Two chrome bands flowed up to air scoops at the back of the hood. The Club de Mer was a shoo-in for the ’56 ‘Motorama’. It acquitted itself well – alongside GM’s other ‘dream car’ exotica.

Not that the Club de Mer was all style, and no substance! Beneath the aerodynamic hood was a 4,392cc 300bhp V8. First and foremost, though, the car was a trend-setter. ‘Club de Mer’ evoked Meditteranean panache. That was blended with all-American élan. A tad outlandish for some, perhaps … but then, the Pontiac Club de Mer was was in ‘show’ business!

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